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The Sebastian Professional
Limited Edition

made by mfk

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Chapter 01

The Brief

Sebastian Professional was looking for a partnership with an international tattoo artist. Scope of work: 6 unique artworks exclusively designed for Sebastian Professional, bringing to life the stories of 6 of their iconic products. From the inspiration underlying their creation and their inimitable benefits to the type of personality they complement best, Sebastian will provide extensive knowledge about those tools to support the customer in bringing their personal style to fruition.

Chapter 02

The Concept

The Brand

Sebastian – probably the edgiest hair styling brand in the world. 40 years ago a legend formed by creativity, fearlessness and innovation was born in LA: Sebastian brought its first Iconic products to life.

SEBASTIAN STYLING PRODUCTS – VITAL FOR THE MIX-AND-MATCH GENERATION SEARCHING FOR SELF-EXPRESSION

The Target Group: Millennials

Millennials are the heaviest consumers of styling and finish services in salons. Sebastian strives to create brand awareness with cool and edgy communication and thereby help salons attract this new group of clients.

Become your own limited edition: Each of us has the power to become their own limited edition. Mix and match to make your mark.

The Idea

Not one but six — Maxime Büchi translates the key ideas behind six iconic Sebastian products into unique designs, each blending his signature style with graphic and impressionistic representations of the product benefits.

The Artist

Swiss-born, London-based Maxime Büchi is best known as an in-demand tattoo artist at his studio Sang Bleu. But he’s also a creative director and publisher for fashion and design publications who has worked with brands like Mugler, Rick Owens, and Balenciaga. His work blends varied influences, from medieval iconography to architecture to computer-generated scientific imagery. Sang Bleu is Maxime’s passion. It’s his tattoo studio in East London, but also a contemporary art studio, a magazine, and an internet platform.

Chapter 03

The Execution

Not one but six — renowned tattoo artist Maxime Büchi translates the key ideas behind six iconic Sebastian products into unique designs, each blending his signature style with graphic and impressionistic representations of the product benefits. The result? Not just a limited edition – a collector's edition. From classical, medieval or renaissance references or the influence of mystical engravings to graphical and contemporary shapes: it's all in the mix.

Craft Clay

"Flames – I like the idea of manipulating fire. I treated it as an engraving-inspired thing to give it that universal, timeless quality, but a little cleaner.""

Shaper Fierce

"It’s a shape based on the most simple and fundamental shapes in the world. Something that cannot be broken."

Drynamic+

"Structures of the vaults in cathedrals. The way the arches cross. It's architectural, a beautiful structure."

Sublimate

"It’s a transition between elements, between the states of an element, but it also has the notion of something sublime."

Volupt

"Every person has dreamt of flying. The whole idea of the body becoming like air — I based my painted goddess on this."

Potion 9

"The idea was simply to work on those timeless representations of beauty and nature."

Chapter 05

The Making-Of

About mfk

„We bring brands to life“. We have been building brands for 25 years. We help them make their move and their mark. Our toolbox? Storytelling corporate publishing projects such as coffee table books or magazines, below-the-line projects, and the exploration of creative connections. With the Limited Edition project for designer brand Sebastian Professional, hair, fashion, and body art become one in a celebration of all things eclectic.

Imprint

mfk corporate publishing GmbH
Prinz-Christians-Weg 1
D-64287 Darmstadt

Fon +49 6151 969600
E-Mail info@mfk-publishing.com
Web mfk-publishing.com

Geschäftsführer: Matthias Fuchs
Sitz der Gesellschaft: Darmstadt, Germany
HRB 86024, Amtsgericht Darmstadt

Technical implementation:

Digitalagentur helllicht
Mainzer Str. 13
D-64521 Groß-Gerau

Fon: +49 6152 98760-81
E-Mail post@helllicht.com
Web helllicht.com

Copyright
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