The Sebastian Professional
Limited Edition

made by mfk

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Chapter 01

The Brief

Sebastian Professional was looking for a partnership with an international tattoo artist. Scope of work: 6 unique artworks exclusively designed for Sebastian Professional, bringing to life the stories of 6 of their iconic products. From the inspiration underlying their creation and their inimitable benefits to the type of personality they complement best, Sebastian will provide extensive knowledge about those tools to support the customer in bringing their personal style to fruition.

Chapter 02

The Concept

The Brand

Sebastian – probably the edgiest hair styling brand in the world. 40 years ago a legend formed by creativity, fearlessness and innovation was born in LA: Sebastian brought its first Iconic products to life.


The Target Group: Millennials

Millennials are the heaviest consumers of styling and finish services in salons. Sebastian strives to create brand awareness with cool and edgy communication and thereby help salons attract this new group of clients.

Become your own limited edition: Each of us has the power to become their own limited edition. Mix and match to make your mark.

The Idea

Not one but six — Maxime Büchi translates the key ideas behind six iconic Sebastian products into unique designs, each blending his signature style with graphic and impressionistic representations of the product benefits.

The Artist

Swiss-born, London-based Maxime Büchi is best known as an in-demand tattoo artist at his studio Sang Bleu. But he’s also a creative director and publisher for fashion and design publications who has worked with brands like Mugler, Rick Owens, and Balenciaga. His work blends varied influences, from medieval iconography to architecture to computer-generated scientific imagery. Sang Bleu is Maxime’s passion. It’s his tattoo studio in East London, but also a contemporary art studio, a magazine, and an internet platform.

Chapter 03

The Execution

Not one but six — renowned tattoo artist Maxime Büchi translates the key ideas behind six iconic Sebastian products into unique designs, each blending his signature style with graphic and impressionistic representations of the product benefits. The result? Not just a limited edition – a collector's edition. From classical, medieval or renaissance references or the influence of mystical engravings to graphical and contemporary shapes: it's all in the mix.

Craft Clay

"Flames – I like the idea of manipulating fire. I treated it as an engraving-inspired thing to give it that universal, timeless quality, but a little cleaner.""

Shaper Fierce

"It’s a shape based on the most simple and fundamental shapes in the world. Something that cannot be broken."


"Structures of the vaults in cathedrals. The way the arches cross. It's architectural, a beautiful structure."


"It’s a transition between elements, between the states of an element, but it also has the notion of something sublime."


"Every person has dreamt of flying. The whole idea of the body becoming like air — I based my painted goddess on this."

Potion 9

"The idea was simply to work on those timeless representations of beauty and nature."

Chapter 05

The Making-Of

About mfk

„We bring brands to life“. We have been building brands for 25 years. We help them make their move and their mark. Our toolbox? Storytelling corporate publishing projects such as coffee table books or magazines, below-the-line projects, and the exploration of creative connections. With the Limited Edition project for designer brand Sebastian Professional, hair, fashion, and body art become one in a celebration of all things eclectic.


mfk corporate publishing GmbH
Prinz-Christians-Weg 1
D-64287 Darmstadt

Fon +49 6151 969600
E-Mail info@mfk-publishing.com
Web mfk-publishing.com

Geschäftsführer: Matthias Fuchs
Sitz der Gesellschaft: Darmstadt, Germany
HRB 86024, Amtsgericht Darmstadt
Datenschutzbeauftragter: Matthias Fuchs

Technical implementation:

Digitalagentur helllicht
Mainzer Str. 13
D-64521 Groß-Gerau

Fon: +49 6152 98760-81
E-Mail post@helllicht.com
Web helllicht.com

The contents, works and information published on this website are subject to German copyright law and ancillary copyright. Any kind of duplication, adaptation, alteration, distribution, storage or any kind of use outside the limits of copyright law requires the prior written consent of the respective copyright holder. Unauthorized copying or saving of the information provided on these web pages is not permitted and will be prosecuted.

Privacy Policy

1. An overview of data protection

The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

Data collection on our website
Who is responsible for the data collection on this website? The data collected on this website are processed by the website operator. The operator's contact details can be found in the website's required legal notice.

How do we collect your data?
Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.

Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.

What do we use your data for?
Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.

What rights do you have regarding your data?
You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.

Analytics and third-party tools
When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you below about how to exercise your options in this regard.

2. General information and mandatory information

Data protection The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Notice concerning the party responsible for this website The party responsible for processing data on this website is:

mfk corporate publishing GmbH

Matthias Fuchs

Prinz-Christians-Weg 1

D-64287 Darmstadt

Telefon: +49 6151 969600

E-Mail: darmstadt@mfk-publishing.com

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).

Revocation of your consent to the processing of your data Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

Right to file complaints with regulatory authorities If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

3. Data collection on our website

Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The website operator has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

Server log files
The website provider automatically collects and stores information that your browser automatically transmits to us in "server log files". These are:
· Browser type and browser version
· Operating system used
· Referrer URL
· Host name of the accessing computer
· Time of the server request
· IP address

These data will not be combined with data from other sources.

The basis for data processing is Art. 6 (1) (f) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

4. Analytics and advertising

Google Analytics
This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

IP anonymization
We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

Browser plugin
You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Objecting to the collection of data
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.

For more information about how Google Analytics handles user data, see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Outsourced data processing
We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic data collection by Google Analytics
This website uses Google Analytics' demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section "Refusal of data collection".

5. Plugins and tools

Google Web Fonts
For uniform representation of fonts, this page uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

If your browser does not support web fonts, a standard font is used by your computer.

Further information about handling user data, can be found at https://developers.google.com/fonts/faq and in Google's privacy policy at https://www.google.com/policies/privacy/.

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